Nearly everyone would agree that finding any type of insect in fruit is both disgusting and disturbing. However, these insects are actually a sign that the fruit is fully natural and healthy. I had a childhood experience with insects in fruit, and my grandparents used to say that fruit with a little worm inside is the sweetest one. So here's the concept: While this isn't a real project (though I hope it becomes one someday), I challenged myself to create a brand identity and logo featuring a fruit worm that doesn't appear disgusting or disturbing.

I hope you'll enjoy it!